It is very much essential that the businesses focus specifically on the positive effects that the advent and subsequent spread of internet can have on their businesses and look for the best opportunities in order to exploit these effects
Before embarking on an e-business it is very imperative that the businesses address certain key questions that can have a long term impact on their internet marketing campaign.
Some of these important issues are:
Will the online campaign lower my cost of doing business with customers?
Will it make my customers more dedicated?
Will it improve my relationship with my customers?
Will it reduce my response time as an organization?
Will it reinvent or augment the way business is done in the industry?
Will it create new ways of reaching out to the market?
Will it improve my relationship with my trading partners?
Successful website designing and e-business initiatives are always measured in one of these four ways:
Cost Reduction
Revenue Expansion
Time Reduction
Relationship Enhancement
There are three key characteristics of the internet that can add value to your business. Each of the frequently used e-Business Strategies being used today is based on one or a combination of these characteristics:
Improves Communications
Improves Communications
Internet technology enables easier communication with business partners, suppliers, employees, customers and any other parties participating in the supply chain. This can be either via email system, through setting up an extranet/intranet, through publishing information on the website or can be through information sharing between integrated business systems.